Blar i BI Open på forfatter "Børdalen, Helene Bække"
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The Rise of Social Expectations in Sports: How the Notion of Fairness Can Affect Sports Sponsorships
Sveen, Aleksander; Børdalen, Helene Bække (Master thesis, 2021)Sports sponsorship is a worldwide acknowledged concept for brands to obtain customer-based brand equity. Thus, a marketing activity with highly lucrative potential, exposing the brand to a wide audience and making it ...